LEGO Digital Box Uses Augmented Reality To Demonstrate Lego Toys

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Lego blocks are some of the most popular toys available in toy stores and they can easily make a nice birthday gift. with the larger Lego sets that come with hundreds of blocks, the buying customer only has the picture on the outside of the box to see what the final product will look like once it has been built.

The powers that be at Lego corporate office have realized that purchasing decisions can be impulse driven and are often made after the customer has had a chance to hold the product in their hands. this of course is not always possible with Lego because of the construction involved.

The Lego Digital Box has been developed to give customers a unique perspective on what the finished Lego product will look like. Using augmented reality, a customer only needs to hold the Lego box in front of a digital camera. the device will then use AR to create a 3D animation of the finished product and best of all, as you move the Lego box around in your hands, the animated image will also move in a corresponding fashion, allowing you to see the finished Lego toy from all sides.

Certainly, the Lego Digital Box adds a whole new dimension to the sales pitch and could very easily improve the shopping experience for customers. after a successful test phase that has been completed in Denmark, it is anticipated that we should start to see the new device rollout in Lego stores worldwide. if you are a Lego fan, be sure to check out some of the do it yourself Lego designs that have been created such as the Lego Router and the Lego iPhone Dock.

Via: Walyou, Gadget Venue

Tagged as: lego

LEGO Digital Box Uses Augmented Reality To Demonstrate Lego Toys

Tags: Denmark, lego box, Box, product, Animation